BETOYA 
Keep the traditional recipe. Deliver the taste as it is at home.
We trace Asia’s history for its finest traditions and build the system that brings them to many. In doing so we redefine the next generation’s food culture and eating habits — and make the world a richer place.
Philosophy and cultureAuthentic Vietnamese flavors, for every occasion.
All brands
Pho specialist · Fast-Healthy
Beef-bone broth simmered for 14 hours and fresh pho noodles as in Vietnam — Hanoi pho the way you remember it. A pho specialist chain in Tokyo.
Japan betoya.jp ↗
Deli · Prepared dishes & bento
Colorful handmade Vietnamese bento. In department-store food halls and shopping centers — deli dishes and bento that turn one meal into a trip.
Japan vietkitchen.jp ↗
Starting in Japan, then across the world.
Japan Japan
Head office Tsukiji, Tokyo · 2 brands
Vietnam Vietnam
Product research and global marketing hub
United States United States
Coming soon
JapanJapan
Store openings & franchise inquiries
We welcome inquiries from commercial facilities and prospective franchisees.
Contact
For collaborations, property offers, franchise and any other inquiry, please use the form below.
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