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BETOYA
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About

We trace Asia’s history for its finest traditions and build the system that brings them to many. In doing so we redefine the next generation’s food culture and eating habits — and make the world a richer place.

Management Philosophy

経営理念
Mission

By preserving the traditional culinary heritage of Vietnam and of humanity, and by developing steadily on that foundation, we keep creating true added value for every employee, their families, the company, our customers and society.

  1. 01 For every employee

    Build a Good Tam The and raise all-round capability, both Made in Vietnam Finest management skills and outstanding professional skills, creating added value, financial and non-financial, for the employee themselves.

  2. 02 For their families

    Bring a life that is rich in both material and spirit, and help each family build a refined, high-class lifestyle.

  3. 03 For the company

    Become a core MBV enterprise in developing, operating and managing projects built on the traditional culinary heritage of Vietnam and humanity.

  4. 04 For our customers

    Win customers over with a Good Tam The, and keep raising customer satisfaction and true added value through products and service of an outstanding class.

  5. 05 For society

    Contribute, in substance, to the steady development of Vietnam, Japan and humanity.

Vision

By becoming a company with international-standard capability in research and development, operations and service, BETOYA becomes the symbol that spreads the essence of Vietnamese cuisine — starting in Japan, then across the world.

Action mottos

Five mottos that turn the philosophy into what we do every day.

  1. 1

    Good Tam The

    With a Good Tam The — the right mindset — we learn for real and work for real. Only real work brings real results.

  2. 2

    Made in Vietnam Finest Thinking

    A Vietnamese way of thinking and managing — to make products and service of a class that is purely Vietnamese.

  3. 3

    Determination to overcome hardship

    Do real work and hardship will come. A Good Tam The is the ground we stand on to get through it.

  4. 4

    Continuous improvement

    No piece of work is finished as it is. A little better than yesterday, every day.

  5. 5

    Steady development

    Development with a direction — one firm step at a time, built on a Good Tam The.

1 · 3 · 5 — the mottos that rest on a Good Tam The

MBV

MBV — Made by Vietnam — is an initiative of GKM Institution: a network of Vietnamese companies that share the Made in Vietnam Finest way of managing, to make products and service that are purely Vietnamese.

About the MBV network

Culture

企業文化

How we work and how we treat people, every day. Three things every store and office in the BETOYA network shares.

Staff welcoming a guest at a Viet Kitchen counter

Sincerity — serving with the whole Vietnamese heart

We welcome a guest the way we welcome a close friend: a real smile, and the truth about the dish and where it comes from. When we get something wrong, we own it and fix it.

Friendliness — the Vietnamese way of welcoming a guest

Vietnamese hospitality lives in small gestures: stepping aside, explaining a dish in simple words and a smile. A guest may not follow every word we say, but they will always understand the welcome.

Passion — who Vietnamese people are

A bright face and a cheerful room — and a real wish to know whether today’s meal was to your taste. That is Vietnamese passion.

Vietnamese passion, delivered.

We are not a company that just sells Vietnamese food. What we want to deliver is Vietnam itself, up close: traditional, healthy Vietnamese dishes, and the passion, friendliness and sincerity you feel on a Vietnamese street. Together with the partners who walk with us, BETOYA brings a fresh wind — first to dining in Japan, then to the countries that follow.

We are hiring in Japan — people who want to grow these three with us.

Careers in Japan